Saturday, October 16, 2010

iPad 'halo effect' powers Mac sales back to No. 3 in U.S.

Apple jumped into the third spot in U.S. sales for the third quarter, in part because of the "halo" effect from its iPad tablet, industry research firm IDC said today. "Apple's seen a lot of benefit from the iPad," said analyst Mikako Kitagawa, citing the additional traffic in Apple's retail stores as a boon for the company's Mac sales.

Even though rival Gartner had Apple in the No. 4 position, slightly behind a plummeting Acer, it also credited the halo effect for Apple's surging Mac sales.

QUANTA COMPUTER

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