Over the last few months location-based game SCVNGR has been partnering with a number of major brands and companies, including the Patriots and AT&T, to participate in its�rewards program that gives real-world discounts to players for completing SCVNGR challenges (its competitors Foursquare and Gowalla have also landed major deals). This week SCVNGR launched a key new component to its rewards strategy: a self-serve tool that allows local businesses to set up their own rewards.
Any business can use SCVNGR's basic features for free by using the edit functions in the service's mobile clients to build challenges. But SCVNGR also offers a premium, web-based toolset for $80 a month that makes it easier to build and manage challenges.
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